For Range Rover, Luxury Is The Effortless Conquering Of Extreme Terrain

For Range Rover, Luxury Is The Effortless Conquering Of Extreme Terrain
Design

PSFK test drives a reboot of a classic model across mountains and desert.

Dave Pinter, PSFK
  • 18 february 2013

The work that goes on behind the scenes to launch a new car in some cases seemingly overshadows the time taken to create it. For Land Rover, 2013 is a big year and you’ll probably see a lot of promotion surrounding the global launch of the new Range Rover. It is only the fourth time the vehicle has undergone a major redesign since it was introduced in 1970. The goal this time was to make the Range Rover ‘the world’s most refined and capable luxury SUV.” In contrast to the introduction of the Evoque, this is a far more serious car and Land Rover has taken a very different approach in how it is presented and experienced.

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