The footwear company has been pushing sustainability, but can they deliver in time to fulfill their own promises?
This article titled “Will Nike deliver on its 2015 performance standards?” was written by Felicity Carus, for guardian.co.uk on Friday 15th February 2013 17.15 UTC
Making a third of the world’s sportswear and training shoes is a profitable business. Nike posted recession-beating revenues of $24.1bn (£15bn) in the last financial year, up 16% from 2011. But turning out an estimated 120m trainers and hundreds of millions of tonnes of athletic gear each year carries a high price tag when it comes to environmental and social impacts.