In Brief

Personal care brand uses candid cameras to capture scenarios framing passangers as wanted persons.

In an attempt to promote its new deodorant called Stress Protect, Nivea recently launched a witty new campaign that highlights clips from various candid cameras it placed in a makeshift lounge in Hamburg Airport.

People waiting in the airport lounge, all of whom were set up by their friends, are informed by an actor reading a pre-made newspaper, that they are in the wanted by the authorities. The same story is then broadcast on the lounges televisions as breaking news, and also announced on the Airport’s PA system.

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