Guerilla Fashion Week Campaign Calls For An End To Mass Consumption
Bryonesque's provocative posters chide an industry that has lost its focus on originality in favor of 'fast' fashion.
Byronesque, an online vintage retailer, has created a provocative campaign aimed at making New York Fashion Week attendees think twice about purchasing next season's ‘it' designs. The ‘Out of Hand' campaign features quotes from notable celebrities, including singer Ian Curtis, about the current state of the fashion industry:
Of course, Curtis wasn't originally speaking about the fashion industry in the above quote- it's actually a lift from his 1979 song ‘Disorder.' But placed in the context of New York Fashion Week, the complete line from the song, ‘It's getting faster, moving faster now, it's getting out of hand,' perfectly describes Bryonesque's point of view as a vintage retailer that promotes authenticity and originality over the ‘fast fashion' that dominates the industry.