Guerilla Fashion Week Campaign Calls For An End To Mass Consumption

Guerilla Fashion Week Campaign Calls For An End To Mass Consumption
Advertising

Bryonesque's provocative posters chide an industry that has lost its focus on originality in favor of 'fast' fashion.

Allie Walker
  • 13 february 2013

Byronesque, an online vintage retailer, has created a provocative campaign aimed at making New York Fashion Week attendees think twice about purchasing next season’s ‘it’ designs. The ‘Out of Hand’ campaign features quotes from notable celebrities, including singer Ian Curtis, about the current state of the fashion industry:

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