Deodorant commercial featuring wolves aired in Juneau before going nationwide

Old Spice has reinvigorated its marketing campaign in the past couple of years with quirky advertisements appealing to a younger crowd. For this year’s Superbowl ad, the male grooming product brand chose to appeal to a particular audience: the men watching the Ravens beat the 49ers in the Alaskan capital, Juneau.

The advertisement, which aired solely on the local CBS affiliate station, features two growling wolves clutching onto the shoulders of a dapper tuxedoed man. Alaska holds the nation’s largest wolf population, so the state was the perfect place for Old Spice to launch their new line, The Wild Collection, which has the tagline: “Answer the smell of the wild.”

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