Old Spice Premieres Their Super Bowl Ad Only In Alaska [Video]
Deodorant commercial featuring wolves aired in Juneau before going nationwide
Old Spice has reinvigorated its marketing campaign in the past couple of years with quirky advertisements appealing to a younger crowd. For this year’s Superbowl ad, the male grooming product brand chose to appeal to a particular audience: the men watching the Ravens beat the 49ers in the Alaskan capital, Juneau.
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