Director of Technology at Deep Focus agency offers helpful insights into how companies can avoid unwelcome and malicious vistors.

If you believe its hacked Twitter account, Jeep was sold to Cadillac today. Yesterday it was Burger King’s Twitter account that was compromised.

This rash of hacks is a wake up call for marketers, brands and social platforms alike. Security is an often overlooked aspect of social media management, which stands in contrast against the tools, practices and auditing that goes into website security.

While sensitive information may not be immediately at risk, brand perception and trust can be undermined in an instant, with the bad news pushed directly to users’ feeds.

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