In Brief

Pearlfisher's ‘Have No Fear’ distills the company’s core beliefs into twenty values, which are illustrated in the book.

Pearlfisher has launched a book to celebrate 20 years of design work. ‘Have No Fear‘ was designed, written and produced by the company’s studios in London and New York. It features twenty beliefs that have “defined Pearlfisher as an agency over the last 20 years.”

The beliefs include ‘Thinking from the Heart’, ‘Playing with Fire’, and ‘Afraid of Nothing’, and are illustrated on the page with typeface and nothing else, making a bold impact. This black and white, minimalistic style provides an example of how a simple idea can be brought to life through design.

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