Cola brand creates a tongue-in-cheek ad in response to their competitor's game day campaign.

If you've been following the Super Bowl, or just the ads, you would have probably spotted Coca-Cola's ‘Mirage' campaign. The advertisement involved a race between cowboys, showgirls, and badlanders to get their hands on the beverage. Now, Coca-Cola's rival, Pepsi, has hijacked the characters in a tongue-in-cheek video.

The 75-second video promotes Pepsi Next and was created in partnership with Funny or Die. ‘Actors vs. Soda Machine' opens as one of the badlanders hops off his bike in front of a green screen and heads to grab himself a refreshment. We see a Pepsi vending machine, and a Coke one next to it. The badlander throws coins into the Pepsi machine, but nothing gets dispensed.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in