Pepsi Steals Coca-Cola’s Super Bowl Characters In New Ad [Super Bowl 2013]

Advertising

Cola brand creates a tongue-in-cheek ad in response to their competitor's game day campaign.

Yi Chen
  • 10 february 2013


If you’ve been following the Super Bowl, or just the ads, you would have probably spotted Coca-Cola’s ‘Mirage’ campaign. The advertisement involved a race between cowboys, showgirls, and badlanders to get their hands on the beverage. Now, Coca-Cola’s rival, Pepsi, has hijacked the characters in a tongue-in-cheek video.

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