The drinks company partnered with fashion designer Richard Nicoll to promote the new low-calorie orange juice.

PepsiCo has partnered with British fashion designer Richard Nicoll to create a ‘Stella' dress to promote the new low-calorie orange juice Trop50. Ad Age notes that this newly launched Tropicana-branded drink has 50% less sugar and 50% fewer calories than regular juice.

The 100% silk dress, which costs £555 ($872), is exclusive to Atelier-To-Go and is a limited edition with just fifty produced. It features a citrus print, keyhole button fastening to the back of the neck, short sleeves with double buttoned cuffs, and a contrasting orange back.

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