The drinks company partnered with fashion designer Richard Nicoll to promote the new low-calorie orange juice.

PepsiCo has partnered with British fashion designer Richard Nicoll to create a ‘Stella' dress to promote the new low-calorie orange juice Trop50. Ad Age notes that this newly launched Tropicana-branded drink has 50% less sugar and 50% fewer calories than regular juice.

The 100% silk dress, which costs £555 ($872), is exclusive to Atelier-To-Go and is a limited edition with just fifty produced. It features a citrus print, keyhole button fastening to the back of the neck, short sleeves with double buttoned cuffs, and a contrasting orange back.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in