Frog: Procter & Gamble Says Emotional Connections Are Crucial For Branding
Mindsharing chats with Phil Duncan, Global Design Officer at the major multinational consumer goods corporation.
Reena Jana of frog shares with PSFK a recent conversation she had with one of the top minds at the multi-national, consumer goods company, Procter & Gamble.
When Phil Duncan speaks, whether on stage or in a one-on-one conversation, you can hear the emotion in his voice and read it on his face. You can practically hear him smile.
And he’s not shy about admitting that he cries when he hears moving stories of real-life moms sharing their pride over their children, when they have qualified to compete at the Olympic Games. As the Global Design Officer of Procter & Gamble, Duncan knows that tapping into consumers’ emotions—as well as those of the P&G staff—is an effective way to build not only individual consumer-goods brands, but also a behemoth of a company such as P&G.