Creative Sandbox: Players Control Virtual Ping-Pong Game With Their Heads
Ping-pong tournament on Google+ Hangouts pits advertising creatives against each other.
To build excitement for the Google+ Hangout platform, Goodby, Silverstein & Partners created a virtual ping-pong tournament that has the best advertising agencies currently competing against each other. Under the recently-released Hangouts API, GSP's virtual ping-pong tournament uses facial recognition and Hangout effects to track players' head movements to control paddles during the game. Just imagine all those creatives furiously waggling their heads at Macbooks to beat their counterparts downtown (or across the East River).