Creative Sandbox: Players Control Virtual Ping-Pong Game With Their Heads

Creative Sandbox: Players Control Virtual Ping-Pong Game With Their Heads
technology

Ping-pong tournament on Google+ Hangouts pits advertising creatives against each other.

Nestor Bailly, PSFK
  • 10 february 2013

To build excitement for the Google+ Hangout platform, Goodby, Silverstein & Partners created a virtual ping-pong tournament that has the best advertising agencies currently competing against each other. Under the recently-released Hangouts API, GSP’s virtual ping-pong tournament uses facial recognition and Hangout effects to track players’ head movements to control paddles during the game. Just imagine all those creatives furiously waggling their heads at Macbooks to beat their counterparts downtown (or across the East River).

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.