Pinterest Lets Post-Op Breast Cancer Survivors Reclaim Female Identity

Pinterest Lets Post-Op Breast Cancer Survivors Reclaim Female Identity

P.INK utilizes the visual nature of the site for a curated collection of design inspiration, links, and support messages for body art.

Emma Hutchings
  • 25 february 2013

P.INK is a new Pinterest platform that utilizes the site’s visual nature for a virtual support group for women who have had mastectomies. It’s aim is to educate breast cancer survivors about an alternative healing option in the form of tattoos. The curated collection provides design inspiration, artist links, and support messages for women.

To demonstrate the healing potential of reconstructive ink, P.INK has released a video documenting one woman’s experience. It chronicles Los Angeles breast cancer survivor Molly Ortwein getting a seven hour scar coverage tattoo.

Pinterest Platform Shows The Healing Power Of Tattoos For Mastectomy Patients

Ortwein got in touch with tattoo artist Colby Butler of Unfamous Miami through a beta version of P.INK, and she inked her two-year-old mastectomy scars in January. Noel Franus, who created P.INK as a non-profit passion project at ad agency CP+B, said:

We created P.INK to give women like Molly a new tool for moving on. When reconstruction doesn’t cut it, we want to give survivors a chance to re-envision themselves with an entirely blank slate.

You can check out Ortwein’s video below:



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