Jonathan Isaac: Staples Brings TV’s ‘The Office’ To Life [Super Bowl 2013]

Jonathan Isaac: Staples Brings TV’s ‘The Office’ To Life [Super Bowl 2013]
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For anyone who has ever been paid to sit at a desk and pretend they’re a grown-up, this fake Dunder Mifflin ad for the brand's online division Quill.com will strike a chord.

Jonathan Isaac, Barbarian
  • 10 february 2013

More than a Super Bowl spot, this is a creative business idea that hacks the hysteria around the annual leather-egg-throwing-contest. Strategically, it’s all kinds of clever. And demographically speaking, there’s a 99.98% chance you won’t have seen it during the big game at all.

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