Weather Channel promotes its new app by shocking people waiting for the bus.

Unsuspecting commuters were caught in the rain as they waited inside the shelter. Of course, this wasn't just an ordinary bus stop shelter, but one that has been modified and adjusted with hidden sprinklers on the roof inside.

The custom bus shelter was part of Weather Channel's new campaign to promote its updated app for the Android. The app includes a new feature where users can receive hourly updates of the local weather and get a more precise times to determine when it is expected to start raining, and when it will stop.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in