Auto-Inspired Urban Furniture Collection By Smart And BoConcept

Auto-Inspired Urban Furniture Collection By Smart And BoConcept
Arts & Culture

Car-maker and furniture retailer collaborate on a collection targeted at space challenged city dwellers.

Dave Pinter, PSFK
  • 18 february 2013

For the automotive obsessed, there are already a few options for outfitting your home to reflect your motoring taste. These examples here and here exist at the higher end of the affordability spectrum. A collaboration between smart and Danish furniture retailer BoConcept is bringing car culture into the living room in the most accessible way we’ve seen yet. Inspired by the smart fortwo cabrio, Smartville is a new furniture and accessory collection which aims to solve the small space challenges of urban living.

The collaboration began as creative exchange about urban design and resulted in the two concrete projects because the requirements in terms of design, functionality and quality are very similar in both areas. The increasing limitation of usable space is a big challenge both in the car industry and in the design of living space – especially in the context of an urban environment and city living. This is why smart and BoConcept have both risen to the challenge of developing intelligent, space-saving solutions, but with no compromises in terms of design and quality. For example, the intelligent smart mobility concept provides an answer to limited parking space and multifunctional furniture helps optimise limited living space. At the same time both manufacturers offer their customers the widest possible options for individualising their products.

smart BoConcept

smart BoConcept

The Smartville collection consists of three furniture pieces; a modular sofa, chair and table. The accessories range from tableware to small sculptures. The collection is priced from $9 to $2,995.






smart BoConcept

To compliment the furniture line, the design teams at smart and BoConcept are offering a special edition fortwo BoConcept cabrio. The exterior and interior feature a distinctly Danish touch in terms of color and material palettes. The brown accents are a nod to wood colors commonly used in the furniture world.

smart BoConcept

The interior emphasizes natural materials, seats, door panels and the dashboard are wrapped in a mix of leather and felt. A pop of color comes from the bright yellow color dash mounted tach and clock.

smart BoConcept

smart BoConcept

The Smartville furniture collection will be available at BoConcept stores and online in March 2013. BoConcept stores in select cities around the world will use smart BoConcept cabrio as a brand ambassador vehicle.


+fashion / apparel
+Smart Car

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