Car-maker and furniture retailer collaborate on a collection targeted at space challenged city dwellers.

For the automotive obsessed, there are already a few options for outfitting your home to reflect your motoring taste. These examples here and here exist at the higher end of the affordability spectrum. A collaboration between smart and Danish furniture retailer BoConcept is bringing car culture into the living room in the most accessible way we've seen yet. Inspired by the smart fortwo cabrio, Smartville is a new furniture and accessory collection which aims to solve the small space challenges of urban living.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in