Freddie Laker: What Will Make Consumers Care About Smart TVs?
The founder of Guide discusses how people want experiences on their TV not just passive viewing.
The biggest problem facing Smart TVs is that their far smaller cousins, the Smartphone, have set the bar in consumer expectations. So here is what we have to do to actually make consumers care about Smart TVs.
At Guide, one of our key insights—as simple as it may sound—is that people want TV experiences on their TV. Existing consumer research seems to back us up. A recent study from the NPD Group showed that the most successful apps for Smart TVs are video apps. Intuitively, this makes a lot of sense. A television’s comparative advantage over your laptop and smartphone is big picture and big sound. It offers little advantage in updating Facebook or scrolling through Twitter.