Shawn Parr: SodaStream Kicks Pepsi In The Bottles [Super Bowl 2013]
The CEO of Bulldog Drummond asks why CBS wasn't brave enough to air the original and provocative ad by the brand.
Image and credits: Mediaite.com
SodaStream's spot in the 4th quarter of the Super Bowl (see below) was undeniably cunning in their successful attempt to make a meaningful and memorable statement during the big game. The ad focused in on SodaStream’s greatest advantage over the soda industry giants – that when you make your own soda with a SodaStream you don't waste plastic bottles. The soda industry sells approximately 500 million bottles a day, and probably a lot more on game day. That's 14 billion bottles a month in the landfill. What a great insight to build a compelling story around.