The online contest challenges fans to build, operate and promote their own restaurant.

Subway has introduced a SimCity-style promotion by creating an online contest that challenges fans to open their own virtual stores. It was created “to give young aspiring entrepreneurs around the world the chance to get a taste at being their own boss.”

The ‘Build Your Own Virtual Restaurant Challenge‘ runs until March 12th and participants are presented with a series of tasks. They must build, train, operate and promote their restaurant.

They have to choose the location of the virtual store, produce a video to promote it, learn the business and get tested on their knowledge, write promotional copy, interview with the head of global development, and drive customer traffic to boost their leaderboard ranking by spreading the word through social media.

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