Samsung Creates Suicide Prevention Bridge In South Korea
The Mapo Bridge in Seoul has been transformed into an interactive environment featuring positive images and videos that are motion activated.
In Seoul, the Mapo Bridge has become a common spot for suicide attempts (108 in the last five years) due to it’s easy pedestrian access. So Samsung Life Insurance and advertising agency Cheil Worldwide decided to turn it into a caring environment that interacts with pedestrians in the hope that less people will feel compelled to jump from it.
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