The Mapo Bridge in Seoul has been transformed into an interactive environment featuring positive images and videos that are motion activated.

In Seoul, the Mapo Bridge has become a common spot for suicide attempts (108 in the last five years) due to it’s easy pedestrian access. So Samsung Life Insurance and advertising agency Cheil Worldwide decided to turn it into a caring environment that interacts with pedestrians in the hope that less people will feel compelled to jump from it.

Ad Age reports that the ‘Bridge of Life’ features sensors on the guardrails that track people’s movements and light up with short messages as they pass by, aiming to dissuade anyone who has come to the bridge to attempt suicide by giving them hope for the future.

PREMIUM SUBSCRIPTION CONTENT
This content is available for Premium Subscribers only.
Already a subscriber? Log in