Lucy Farey-Jones: The Super Bowl Ad Hangover [Super Bowl 2013]

technology

For the first year, half of Americans will re-watch super bowl ads, so how long is the actual lifespan of one of these spots? Do they linger?

Lucy Farey-Jones, Venables Bell
  • 10 february 2013

Sadly, as I write this from the heart of San Francisco, the game most certainly is over for the 49ers, despite their surprise post-blackout momentum.

For those in the ad community the Super Bowl is far from over. It’s the week after, and marketers and advertising folks are furiously checking their YouTube metrics, Twitter feeds and the latest headlines and polls, explaining to their management team that they made the right call.

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