For the first year, half of Americans will re-watch super bowl ads, so how long is the actual lifespan of one of these spots? Do they linger?

Sadly, as I write this from the heart of San Francisco, the game most certainly is over for the 49ers, despite their surprise post-blackout momentum.

For those in the ad community the Super Bowl is far from over. It’s the week after, and marketers and advertising folks are furiously checking their YouTube metrics, Twitter feeds and the latest headlines and polls, explaining to their management team that they made the right call.

Not so fast. The results from my agency Venables Bell & Partners’ fourth annual Super Bowl study of 1,000 Americans would indicate the game isn’t over yet.

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