What A $4 Million SuperBowl Ad Spend Could Buy In Digital Campaigns

What A $4 Million SuperBowl Ad Spend Could Buy In Digital Campaigns
Advertising

Digiday look at what a TV spot during the big game would translate into across five digital channels.

Kyana Gordon
  • 1 february 2013

Dear Advertisers, allocating massive million dollar media buys for Super Bowl Sunday on television is commonplace for you, with the first famous Super Bowl commercial in 1973 by Noxzema featuring legendary New York Jets quarterback, Joe Namath. But, have you thought about what all those millions could theoretically buy you in digital executions?

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