What A $4 Million SuperBowl Ad Spend Could Buy In Digital Campaigns

What A $4 Million SuperBowl Ad Spend Could Buy In Digital Campaigns

Digiday look at what a TV spot during the big game would translate into across five digital channels.

Kyana Gordon
  • 1 february 2013

Dear Advertisers, allocating massive million dollar media buys for Super Bowl Sunday on television is commonplace for you, with the first famous Super Bowl commercial in 1973 by Noxzema featuring legendary New York Jets quarterback, Joe Namath. But, have you thought about what all those millions could theoretically buy you in digital executions?

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.