Ian Cohen: Did Taco Bell Succeed In Reinventing Grandma? [Super Bowl 2013]
The fast food company shows its viewers another side of the older generation.
Let me start my saying, I think my grandma is one of the coolest ladies I know. I’m not kidding. She is active, gets excited about taking trips and has a ton of friends.
However, I don’t think any of her 80-year-old friends are getting tattoos and dancing away the night at club. The visual of that just seems so crazy, I couldn’t imagine seeing that, until I did:
That’s the point in this year’s Taco Bell Super Bowl Ad, where Bernie Goldblatt and his crew break out of the retirement home for some late night fun. It’s a mix of ridiculous visuals with the idea that we’re never too old to push the envelope.