Ian Cohen: Did Taco Bell Succeed In Reinventing Grandma? [Super Bowl 2013]
The fast food company shows its viewers another side of the older generation.
Let me start my saying, I think my grandma is one of the coolest ladies I know. I’m not kidding. She is active, gets excited about taking trips and has a ton of friends.
However, I don’t think any of her 80-year-old friends are getting tattoos and dancing away the night at club. The visual of that just seems so crazy, I couldn’t imagine seeing that, until I did:
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