Ex-Nike Fashion Curators Launch A Clothing Collection Geared Towards Tomboys
Two young creatives leave a corporate job to pursue their own niche fashion brand.
Emma Mcilroy and Julia Parsley are two young creatives from Portland who left their corporate jobs at Nike to launch their niche fashion collection called ‘Wildfang,’ which they are calling “the world’s first home for tomboys.”
Wildfang is the German word for “tomboy” and the curated fashion line is geared towards women who want to forego the floral skirts for an edgier, more androgynous look. The brand describes itself as “more than a trend. It’s an attitude, a community and a way of life.”