The brand will use the tech company's platforms to connect with fans through hangouts, runway cameras, and apps to give them a live behind-the-scenes experience.

Topshop has partnered with Google to leverage it’s social assets for the brand’s upcoming fashion show. It is re-imagining ‘The Future of the Fashion Show’ and giving fans access to every aspect of the event.

‘Model Cam’, a real-time micro camera worn by a model, will enable online viewers to see what she sees as she walks down the runway, with footage shared across digital platforms. Google+ will host content around the making of the show, bringing exclusive access to models with a digital diary called ‘Road to the runway,’ which follows them from the first fitting to the moment they hit the catwalk.

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