Touchscreen Print Ad Provides Instant Car Insurance Quotes [Video]
OgilvyOne's ad for RSA features a custom-made device that connects readers directly to servers for immediate results.
Usually if you see a print ad for car insurance, you're not always inclined to follow through and check out the company's website. RSA's interactive print ad solves this problem by connecting magazine readers directly to the system for immediate quotes.
Created by OgilvyOne in the Middle East for those living in Dubai, it supports the car insurance company's “Easy as Ever” promise by enabling customers to ask for a quote straight from the ad, making the experience effortless.