High Fashion Jackets Are Trackable Using Embedded Bluetooth Microchips

High Fashion Jackets Are Trackable Using Embedded Bluetooth Microchips

Asher Levine has designed new pieces for his Fall/Winter 2013 collection that pair with an app to geolocate them so you will never lose them.

Emma Hutchings
  • 25 february 2013

If you lose a jacket in a public place, chances are you’re not getting it back. But fashion designer Asher Levine has introduced a range of garments with embedded Bluetooth microchips to help you find them.

Levine unveiled his Fall/Winter 2013 unisex collection at dance school MMAC for New York Fashion Week. Some of the items, including jackets, gloves, and hats, feature the microchip, which can pair with a smartphone app and work as a tracking device.

Easily Find A Lost Jacket Using Embedded Bluetooth Microchips

Co.Design reports that you can press a button in the app that makes the garment “ring” so you can find it. If it’s too far away, the app will display it’s location using Google Maps.

Levine partnered with tech company Phone Halo, which developed the microchips. They will be sewn into compartments in some of the collection’s premium pieces, so you won’t lose your expensive new jacket at the club.

Asher Levine

+fashion / apparel
+fashion design
+fashion technology
+Google Maps
+iPhone App

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