Olivia Clemence, a Goldsmiths grad has already captured the smell of a pub and the Southbank but wants to bottle more.

A memorable location frequently evokes a sigh of nostalgia, or prompts a few offhand comments. Design alumna Olivia Clemence has added something else to that list—a bottle-able smell.

The Goldsmith’s graduate, has already managed to generate the smell of the National Exhibition Center in Birmingham, allegedly from Subway, sweat and other scents, the Southbank Center in London from industrial materials and a hypothetical Victorian pub, from gin, washing smells and the heady perfumes of prostitutes’ rooms and offices.

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