Faris Yakob: Volkswagen’s Transformative Driving Experience [Super Bowl 2013]

Faris Yakob: Volkswagen’s Transformative Driving Experience [Super Bowl 2013]
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Some may accuse this ad of mild racism, but the former Chief Innovation Officer at MDC Partners thinks that the underlying concept is quite charming.

Faris Yakob
  • 10 february 2013

As a white, English man with dreads, I must confess to an immediate empathy with this spot, in which a white office worker from Minnesota speaks in Jamaican patois. No doubt the spot will suffer some tiresome, kneejerk accusations of racism, which is unfortunate because it’s actually quite charming.

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