New photo-sharing app, Voto, take the pressure off shoppers by crowdsourcing purchasing decisions.

It’s a shopper’s worst nightmare. Enter a choice boutique, select several beautiful outfits, and scuttle to the changing room…only to end up flummoxed by the possibilities. New photo sharing app Voto can cut the last part by harnessing the power of social media to “democratise” shopping.

Voto, founded by Scott Paul, allows users to snap pictures of items–or anything, really–which they can then upload onto a special feed, and where contacts also using Voto can cast their votes. The most popular choice will be marked by a star. Paul, who also heads up iPad company Armor Active, notes that app runs in sync with Facebook, so Voto-ers will know that whoever is passing sartorial judgement is real (or at least real enough to have a Facebook profile). Images can also be disseminated via Instagram and other social media networks.

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