What The Next Generation Of Wearable Tech Could Look Like
frog hosted an internal competition across its eight offices to come up with creative ideas.
In 2012, innovative studio frog hosted an internal competition across its eight offices in Amsterdam, Austin, San Francisco, Milan, Munich, New York, Seattle, and Shanghai, which challenged the regions to come up with the next generation of wearable tech. This was, as Creative Director Jonas Damon stated in his introduction,
…To celebrate the cities we call home. Cities are dense, rich troves of activity and their physical scale mirrors the amount of data we ourselves generate and have access to. As we move through our cities, our devices collect, transform, and give back the surrounding data to heighten our experience of the city.