Mark Mulhern: Why Mercedes Beat Out Other Automakers At This Year’s Game [Super Bowl 2013]

Mark Mulhern: Why Mercedes Beat Out Other Automakers At This Year’s Game [Super Bowl 2013]
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Senior Vice President of BBDO New York praises the car company for a celebrity filled but still surprising ad.

Mark Mulhern, BBDO
  • 10 february 2013

The last time I saw the Devil in a German car ad it was as part of the epic BMW Films “The Hire” series. Featuring a pre-famous Clive Owen, a still-alive James Brown and a diabolic Gary Oldman, the brand spots were all shot by Tony Scott.

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