The site has announced a redesign with an infinite scroll of news articles, which can be customized based on your interests.

Yahoo! has announced a redesign to its homepage, saying the changes make it “more modern” and personal. U.S. users will begin to see the new experience over the next few days and improvements will be made in the coming months.

The site is introducing a newsfeed with infinite scroll that lets visitors experience a virtually endless number of articles. This can be customized to reflect your interests, whether you love sports, entertainment, or other topics.

You can log in with your Facebook account to see articles that your friends have shared. The new homepage is reportedly faster and optimized for smartphones and tablets so it works well on the go.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in