yerdle is an online platform that allows users to borrow and loan items to reduce consumption, waste and costs.

New social platform ‘yerdle' plans to address storage issues for people living in small apartments. Rather than promoting to buy items to meet certain needs, yerdle encourages its members to share instead. yerdle aims to “reduce the number of new things people have to buy by 20 percent.”

Following its launch on Black Friday in November, 2012, yerdle has grown to almost 10,000 members. When a user logs on, they can easily see which items are available to borrow from their networks of friends, and also friends of friends. Adam Werbach, co-founder of yerdle, explains why the social network is launched in NYC:

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