Zappos’ Social Shopping Platform Curates Product Recommendations
Shopping platform 'Glance' creates a sense of community and customization for online shoppers.
Due to the overwhelmingly large amount of styles online retailer Zappos offers, 125,000+, it was recently forced to rethink the way it offers the over 1,000 brands various merchandise. As one of Zappos key company policies is providing stellar shopping experiences to its shoppers, they launched a whole knew platform, which looks similar to a Pinterest page.
Calling the new platform Glance, Zappos provides its consumer with edited collections of various popular products in a clean, simple, and easy to navigate layout. The site has three main navigation tabs: Collections, Trending and My Activity.