CEO Mark Pincus discusses how a 'mobile-first focus' will guide the company.
This article titled “A deeper dive into Zynga’s mobile games growth strategy” was written by Stuart Dredge, for guardian.co.uk on Wednesday 6th February 2013 14.48 UTC
Zynga may have made its first fortune on Facebook, but mobile is where it sees its lucrative future. The social games publisher’s newly mobile-first focus was clear in its latest financial earnings call.
Zynga reported revenues of $311m for the fourth quarter of 2012, and a net loss of $48.6m. Revenues were flat year-on-year, but bookings – the amount actually spent within the company’s games – were down 15%. This, in a nutshell, shows why Zynga needs strong mobile growth in 2013.