Aaron Dignan: Making Work A Game Drives Ultimate Engagement [PSFK 2013]


In this video from a previous PSFK event, digital guru speaks about how making work fun can motivate people to actually want to contribute more.

Betsy Mead
  • 31 march 2013

Aaron Dignan, CEO of Undercurrent, author of Game Frame, thinks that play and work don’t need to be two completely separate entities. In fact, as he said at PSFK CONFERENCE NYC 2011, taking lessons from playing games can be beneficial when applied to challenges faced at work.

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