In this video from a previous PSFK event, digital guru speaks about how making work fun can motivate people to actually want to contribute more.

Aaron Dignan, CEO of Undercurrent, author of Game Frame, thinks that play and work don’t need to be two completely separate entities. In fact, as he said at PSFK CONFERENCE NYC 2011, taking lessons from playing games can be beneficial when applied to challenges faced at work.

On April 12, innovators and entrepreneurs like Aaron will speak at our PSFK CONFERENCE 2013, to examine the changes and developments in fields as diverse as marketing and branding, and building the ideal city. Watch his talk to get a taste of what is planned for this exciting event.

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