Aaron Dignan: Making Work A Game Drives Ultimate Engagement [PSFK 2013]


In this video from a previous PSFK event, digital guru speaks about how making work fun can motivate people to actually want to contribute more.

Betsy Mead
  • 31 march 2013

Aaron Dignan, CEO of Undercurrent, author of Game Frame, thinks that play and work don’t need to be two completely separate entities. In fact, as he said at PSFK CONFERENCE NYC 2011, taking lessons from playing games can be beneficial when applied to challenges faced at work.

On April 12, innovators and entrepreneurs like Aaron will speak at our PSFK CONFERENCE 2013, to examine the changes and developments in fields as diverse as marketing and branding, and building the ideal city. Watch his talk to get a taste of what is planned for this exciting event.

We’re excited to hear about new ideas and concepts in tech, branding and design at the PSFK CONFERENCE 2013 in a few weeks! See thought leaders, business innovators and future forward creators April 12 at the Museum of Jewish Heritage in NYC for a day of inspiration and actionable insights.

Click here for more information.


+Aaron Dignan
+Brand Development
+Electronics & Gadgets
+Finance & Money
+Future of work
+Media & Publishing
+PSFK Conference
+Work & Business

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