To illustrate their design talent, TBWA in Johannesburg decided to send concept ideas back as various designs that fit the client's needs.

TBWA\Hunt\Lascaris in Johannesburg decided to artistically interpret briefs rather than respond to them in a traditional manner. Using the briefs and cardboard job bags as their canvas, their in-house designers transformed them into intricate paper sculptures relevant to each client.

The Inspiration Room notes that this campaign was created to promote the agency’s design department. They got their clients’ attention by intercepting existing above-the-line briefs and conceptualizing various designs that captured the essence of the brands.

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