Agency Briefs Transformed Into Intricate Paper Sculptures [Video]

Agency Briefs Transformed Into Intricate Paper Sculptures [Video]

To illustrate their design talent, TBWA in Johannesburg decided to send concept ideas back as various designs that fit the client's needs.

Emma Hutchings
  • 26 march 2013

TBWA\Hunt\Lascaris in Johannesburg decided to artistically interpret briefs rather than respond to them in a traditional manner. Using the briefs and cardboard job bags as their canvas, their in-house designers transformed them into intricate paper sculptures relevant to each client.

Agency Briefs Transformed Into Intricate Paper Sculptures [Video]

The Inspiration Room notes that this campaign was created to promote the agency’s design department. They got their clients’ attention by intercepting existing above-the-line briefs and conceptualizing various designs that captured the essence of the brands.

These multi-dimensional design pieces were then sent back to the clients to show that the design team can do amazing things with their briefs. This campaign was a big success, with the designers receiving their first new brief just five days later, and new design work rising by 450% within six weeks. You can see some of the intricate designs and learn more about the campaign in the video below:


+design studio
+Design Update
+paper art
+paper sculptures

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