The CEO of D&AD talks to award-winning animator Marc Craste about how to create large, intimidating worlds and the small characters that inhabit them.

Marc Craste is a partner in StudioAKA. He is the recipient of two Baftas, the Cartoon D’or and a D&AD Pencil among others, and once came within spitting distance of an Oscar. He is currently working on his first feature.

Here he talks to D&AD about the creation of large, intimidating worlds and the small characters that inhabit them.

There are many challenges in commercials, the greatest of which is conveying information that is engaging, entertaining and memorable, in a very short space of time.

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