Canadian PSA amps up warnings to occasional puffers, who can be in denial about their noxious habit.

The dangers of smoking have been written about umpteen times, but that has not deterred many from indulging in a habit that isn't quite being a ‘smoker' but teeters on the borders of being one. ‘Social Smoking,' the habit of lighting up only when drinking or enjoying time with friends, is a phenomenon that takes place quite often and results in individuals claiming that they don't indulge on a regular basis. But this could potentially be just as bad as being an active smoker.

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