The street-living vendors of the Big Issue magazine from across the UK have worked with M&C Saatchi for a series of posters promoting the publication.

Vendors of the Big Issue magazine, which is sold across the UK, have created a nationwide advertising campaign for newspapers and billboards. The group worked with marketing giants M&C Saatchi for the series of five posters, which is aimed at highlighting their unique retail businesses.

The magazines are sold by homeless vendors, which empowers them to create their own ‘retail outlets' for selling. This campaign brings attention to the work of the Big Issue and puts a creative spin on traditional advertising.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in