When the automotive brand wanted to expand through modern technology they opted for re-branding their 'sound logo' instead of their visual component.

A recent press release by BMW Group read ‘the new sound logo has a particularly strong recognition value.’ The automotive brand is looking to increase their audience’s attention and recognition within advertising campaigns by replacing their previous logo. Perhaps most surprisingly, the previous logo was the accompanying sound that followed every TV and Radio advertising campaign since 1998- It’s the ‘sound logo’ they are giving a makeover whilst the visual logo associated with the brand will remain untouched. 

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