Book Jacket Turns Into Mailing Package [Video]

Book Jacket Turns Into Mailing Package [Video]

Random House Australia creates cover design that turn into a self-addressed envelope to encourage people to donate books.

Leah Gonzalez
  • 29 march 2013

Donating books is made easy and even fun with Mailbooks for Good, the innovative brainchild of creative agency BMF and publishing company Random House Australia. The innovation is basically a specialized book dust jacket that transforms into a self-mailing parcel package when turned inside out.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.