Brad Grossman: Making Data Collection Creative
Founder of creatively-minded think tank, and publisher of the Zeitgeist Guide, discusses the information we have access and how to take it to the next level.
How do you make the parts into a cohesive whole? Brad Grossman, of ‘cultural think-tank’ Grossman and Partners, shares a few ideas with PSFK featured in their publication The Zeitguide. In the first of a series of posts, we look at the role of data in everyday society.
We’ve arrived at a place in our culture where information is at our fingertips: tweets and texts, news alerts and status updates. We love the immediacy and the constant stimulation.
But how do we connect those dots (and hashtags) into something larger and more meaningful? Turning information into insight is certainly part of what we do for the Zeitguide, Grossman & Partners’ annual almanac outlining what people are thinking and talking about in 11 segments of the culture.