Insight Director at Pearlfisher discusses how more companies are starting to voice their social and political opinions through packaging and image.

How much should a brand voice opinions or comment on socio-political events? Kitchen Aid was forced to apologize following their recent Obama grandmother tweet controversy and American Apparel was lambasted for inviting people to buy the brand “in case they were bored” during Hurricane Sandy.

Social Media has given us all a voice – a way to voice and share opinion. But brands are actually in a strange place right now. They need to connect with their consumers via social media channels but are seemingly not afforded the same freedom of speech as Joe

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