In Brief

Blood bank shortages in the state of Bahia led the soccer club to take action.

The state of Bahia in Brazil has a lack of blood in its blood banks. Or, it used to. Thanks to a partnership between Hemoba (Blood) Foundation and the much-loved Brazilian soccer club, Esporte Clube Vitoria, Bahia was able to raise awareness for the lack of blood in its blood banks and actually increased the amount of blood donated by citizens.

Vitoria, one of Brazil’s most storied soccer clubs, joined hands with the Hemoba Foundation’s award-winning campaign, “My Blood is Red and Black,” removing the red stripes from its black and red jerseys and challenging the fans of the team to donate blood.

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