Brazilian Soccer Club Encourages Fans To Donate Blood With Color-Changing Jerseys

Brazilian Soccer Club Encourages Fans To Donate Blood With Color-Changing Jerseys
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Blood bank shortages in the state of Bahia led the soccer club to take action.

Ryan Rowe
  • 29 march 2013

The state of Bahia in Brazil has a lack of blood in its blood banks. Or, it used to. Thanks to a partnership between Hemoba (Blood) Foundation and the much-loved Brazilian soccer club, Esporte Clube Vitoria, Bahia was able to raise awareness for the lack of blood in its blood banks and actually increased the amount of blood donated by citizens.

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