Buzzfeed hits the UK, Reddit to allow upvoting on ads and phone use on planes might be relaxed...links to start your day with.

Buzzfeed launches In UK. Brand Republic.

Reddit to permit up (or down) voting on ads. The Verge. 

Electronic use to be allowed at take off and landing? NYTimes.

Yahoo acquires Summly. Mashable. 

Apple buys indoor mapping tool. Guardian.

Met to open 7-days a week. Media Bistro.

Bill Gates wants you to make a better rubber. DVice.

Design-led brand Cath Kidston aims to take Japan. Telegraph.

Frugal Chinese consumers cause a decrease in Pernod Ricard whisky sales. Financial Times. Weak upfront projections as advertisers turn to cable, web. WSJ.  How to scientifically get a bad song out of your head. CNet.  

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