Created to launch cane sugar brand Tate & Lyle Sugars' new range, the 'Tasting House' featured eight different themed rooms.

British cane sugar brand Tate & Lyle Sugars created a pop-up cake hotel to launch it’s new ‘Taste Experience’ range of golden and brown cane sugars. Located in London’s Soho, the ‘Tasting House’ enabled fifty competition winners to sample a range of different treats. These were created by Miss Cakehead and a team of food artists including Sarah Hardy Cakes, Nevie Pie Cakes, Cakeadoodledo, Carina’s Cupcakes, Rosalind Miller, Juliet Sears, Two Little Cats Bakery, and more.

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