Coca-Cola & American Idol Crowdsource Star’s Next Song
Call Me Maybe songstress Carly Rae Jepsen has teamed up with the talent show and beverage giant.
Over the past decade and a half, with the advent and then explosion of reality TV and user generated content, companies and media outlets have realized that the best way to give an audience what they want is simply to ask them.
So it’s unsurprising that Coca-Cola and American Idol are at it again.
American Idol, one of the premiere reality TV shows, has teamed up with Coca-Cola, an experienced veteran in corporate crowdsourcing, and pop star Carly Rae Jepsen, to create a fan-generated song.
In a unique collaboration called the ‘Perfect Harmony’ project, fans will have the opportunity to vote on lyrics for a new song that Jepsen is creating. Fans can connect with the project through Facebook, where they’re given a chance each week, until the American Idol finale, to vote on lyrics for a song tentatively titled ‘Take a Picture.’ By casting their vote, fans are given access to exclusive video content, song clips, and are entered for the chance to win a trip to the American Idol finale or other Coca-Cola and American Idol prizes.