Extra Space In Coca-Cola Crates Used To Deliver Medicine To Rural Regions
ColaLife improves conditions in developing countries by utilizing the beverage company's local distribution channels.
When Simon Berry volunteered in Africa as an aid worker, he noticed that in developing countries medicines were not readily available, yet bottles of Coca-Cola were. So Berry started the not-for-profit organization ColaLife that utilizes the beverage company’s large distribution channel to deliver essential medicines to remote villages.
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