Extra Space In Coca-Cola Crates Used To Deliver Medicine To Rural Regions

Extra Space In Coca-Cola Crates Used To Deliver Medicine To Rural Regions
Design

ColaLife improves conditions in developing countries by utilizing the beverage company's local distribution channels.

Yi Chen
  • 28 march 2013

When Simon Berry volunteered in Africa as an aid worker, he noticed that in developing countries medicines were not readily available, yet bottles of Coca-Cola were. So Berry started the not-for-profit organization ColaLife that utilizes the beverage company’s large distribution channel to deliver essential medicines to remote villages.

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