ColaLife improves conditions in developing countries by utilizing the beverage company's local distribution channels.

When Simon Berry volunteered in Africa as an aid worker, he noticed that in developing countries medicines were not readily available, yet bottles of Coca-Cola were. So Berry started the not-for-profit organization ColaLife that utilizes the beverage company's large distribution channel to deliver essential medicines to remote villages.

Berry's idea is to utilize the unused space in Coca-Cola crates to to store social products like oral rehydration solution (ORS), zinc supplements, and water purification tablets. The packet was designed by packaging partner PI Global to fit perfectly between the necks of the beverage bottles.

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