Israeli initiative Better Place sold fewer than 750 cars and lost over $500 million.
This article titled “Better Place: what went wrong for the electric car startup?” was written by Marc Gunther for Yale Environment 360, part of the Guardian Environment Network, for guardian.co.uk on Tuesday 5th March 2013 16.26 UTC
If you want to sell electric cars, Israel looks like a great place to start. It’s a small country, with most people clustered around Tel Aviv and Jerusalem. Gasoline costs more than $7.50 a gallon, and oil revenues help support Israel’s Arab foes. So it’s easy to understand why Shai Agassi, an entrepreneur who was born in Israel and made a fortune in Silicon Valley, chose to launch his Better Place electric-car company in Israel, while preparing plans to expand in Europe, Australia, Japan, China, and the U.S.